![]() American and Southeast Asian countries were TikTok’s major markets. ![]() In 2024, TikTok was estimated to have over 900 million users while that of Douyin would exceed 795 million in China. Douyin and TikTok differ in accessibility (mainland China versus rest of the world), content results (China-based content versus international content), positioning (skills and lifestyle-tips-based versus more art-based), and functions (Douyin has more advanced live streaming and in-app purchase features). The video-sharing platforms, though quite similar in interface and functions, are two independent entities. TikTok versus Douyin: the major differencesĪfter Douyin’s success in China, ByteDance launched TikTok - a separate, international version of Douyin- in 2017. It was the most valuable unicorn worldwide in 2023 with a market cap of 200 billion U.S. In 2023, the brand value of TikTok/Douyin amounted to 84 billion U.S. The short video brand enjoyed immense popularity around the world, surpassing Instagram and WhatsApp to be the most downloaded mobile app. ByteDance’s triumphant TikTok/ Douyin is one of the most successful Chinese brands that have made its name beyond borders.
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